March 2015

The Value of Equal Exchange

By Clinton B. Harman

I was recently asked to incorporate a survey into an industry blog that I had proposed. I’ve been asked to include a survey on many projects and I’ve never really taken into consideration the effectiveness of a survey. I’m a User Experience Strategy guy and from a strategy standpoint, surveys are still considered a great method for user engagement. Surveys allow the user to interact with the site and in turn create an opportunity for instantaneous fulfillment of the user needs through the expectation of results.