Are you up to the challenge?
If you're interested in expanding your business to (or in) an emerging market, there are multiple dimensions that will impact your market-entry plan. CGN's Suresh Sethuraghavan and Ray Goodearl, VP of International Sales for Superior Battery Manufacturing Company, came together to speak on the challenges and opportunities of doing business in emerging markets.
In this webinar sponsored by the Kentucky World Trade Association, they describe their experiences abroad and explain a proven methodology to help guide your planning process and maximize your success in a chosen market. It's not always a smooth ride, but as Suresh and Ray make clear, with the right preparation, there are many exciting opportunities to be found.