User Experience (UX) Services

The User Experience:
Make or Break the Digital Relationship

User Experience (UX) is the quality of experience a person has when interacting with a specific design. This can range from a specific artifact, such as a cup, toy or website, up to larger, integrated experiences such as a museum or an airport. At CGN Global, we combine the wants and needs of stakeholders with those of the users to design solutions which increase efficiency, effectiveness, and satisfaction for users. We value simplicity, consistency, and pay close attention to details.

We think of the digital user experience as not much different than the physical user experience. Imagine a customer walks into your office. If the door says "Push" and the customer pushes and the door does not open, then they start off their visit (experience) with a counterintuitive action. Imagine that same customer goes through the door and they walk directly into the company break room where employees are standing around drinking coffee and microwaving food. Once again, the experience is now confusing to the customer and creates a negative visit right off the bat. CGN understands how customers think and interact. By making sure the door says "Pull" and the customer walks into a lobby where he/she is instantly greeted by the receptionist, you create an intuitive, positive experience that starts the engagement off on the right foot. The digital environment is no different, and this is the basic approach CGN takes to the virtual experience.

The benefits our clients typically see through our UX engagements:

INCREASED REVENUE REDUCED COSTS IMPROVE EFFECTIVENESS
  • Increase transactions/ purchase
  • Retain customers
  • Increase product sales
  • Lower development of costly features users don't want/ need
  • Re-use code
  • Lower project costs & duration
  • Decrease maintenance costs
  • Reduce training & support costs
  • Increase transactions/ purchase
  • Retain customers

CGN's UX services from strategy to implementation

PLAN ANALYZE DESIGN BUILD
Requirements Gathering
Project Management

Application/Website
Assessment
Usability Assessment
Heuristic Evaluation
Competitiveness Analysis
Business Process Analysis

User Research

  • Surveys
  • Focus Groups
  • User Interviews
  • Contextual Design
  • Usability Testing
Information
  • Content Inventory
  • Information Architecture
  • Content/Copy Writing
  • Site Mapping
  • Screen Flows

Interaction

  • Wireframing
  • Contingency Design

Visual

  • User Interface Design
  • Branding
  • Multimedia/Rich Media Design
  • Design Mockups
  • Style Guides
Web Standards based
HTML/CSS templates
Accessibility Testing

Our UX Expertise

Our full spectrum of UX professionals include:

  • Interaction designers
  • Usability professionals
  • Visual designers
  • Front-end developers
  • Copy & content writers

These experts collaborate with each other and with our clients, creating transformative solutions:

For more information on CGN's User Experience services, please contact:

Clinton Harman
User Experience Manager
clinton.harman@cgnglobal.com
Office: 312.873.5312

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